From Thrones to Phones;
NATALIE DORMER JOINS THE NSPCC’S CHILDLINE NIGHT SHIFT

Client

NSPCC

As the UK’s leading children’s charity and major force for child welfare, the NSPCC are dedicated to the prevention of child abuse. They are the only UK children’s charity with statutory powers, which enables them to proactively safeguard children facing the risk of abuse.

Projects - video

Childline Saturday night shift

Story

Game of Thrones star Natalie Dormer joined the call handlers at Childline HQ, to discover how vital the NSPCC’s 24 hour service is for children across the UK. Olly and the team’s challenge was to produce a docu-style short film following NSPCC ambassador Natalie, as she collaborated with the call handlers on their Saturday night shift, and which captured her intense emotions throughout the night. This was achieved through regular interviews; subtle interaction shots; and office b-roll - while also adhering to strict child safeguarding measures.

The first edits were delivered within a week and the NSPCC was able to release a touching, intimate and valuable film; emphasising the invaluable contribution of their volunteers, and highlighting the need for donations.

The results were well received; with 1,068,918 views and 12,458 likes/shares. Multiple cuts ensured they could re-post and re-engage across social platforms throughout the year.